After more than twenty years managing agencies and supporting brands through their transformations, I wanted to return to what matters most: creating meaning, emotions and lasting human connections.

Studio Sérendipité was born from this desire, but also from a conviction: my value does not lie solely in strategy, it is in my ability to pay attention to the unexpected and to bring ideas to fruition. Spotting an insight that looks like nothing else, seeing its business utility before anyone else, then transforming it into a concrete setup, deployed right to the very end.

Because deep down, what makes the difference in a project is the quality of the connection: the trust built between a brand and its agency, the mutual understanding that makes everything more fluid, more precise, stronger.

I also cultivate this quality of connection with the talents revolving around the studio: a galaxy of independent experts (strategists, creatives, designers, producers) with whom I have been collaborating for years. Senior profiles chosen as much for their creative standards and know-how as for their collective spirit.

Studio Sérendipité brings together the ideal team for each project, based on the client’s needs, challenges and culture, with a dual requirement: to detect the right weak signals and ensure flawless execution.